Music Marketing #2

 Music Marketing Campaign

As a continuation of the music marketing research, my group and I had to create a music marketing campaign for a new artist we create and build their brand using the data we gathered from our research.

This project includes 2 major parts:

1. Presentation: We made a presentation to introduce our band (Eventide) and their brand identity.

2. Music Video: We were given 4 pop songs to choose from and chose We Are Young by fun. because it is a song my whole group is familiar with. Here is our storyboard for the music video:

Here is our final, standalone presenation. The music video can be found in the presentation too. Click to see presentation.

Check out this video for a behind-the-scenes our the filming process!